Ten tips for excellent copywriting
© gmast3r - [[www.123rf.com 123RF.com]]</span>An effective content strategy begins and ends with excellent copy. Whether your goal is lead generation, sales conversion or brand-building, what you...
View Article#NewCampaign: $15m Emirates campaign opens up a world of good times
Emirates has launched a $15m campaign, running in key markets around the world since 15 October, to inspire travel and promote the airline's network of global destinations, including its home and hub,...
View ArticleMake it digital
© rawpixel - [[www.pexels.com Pexels]]</span>Back in the day, when digital was a lonely silo in most "integrated" agencies, it was the norm to be approached with a poster or a TVC or some...
View ArticleWhy brands need to become master storytellers
© Pixabay - [[www.pexels.com Pexels]]</span>Many millions of brands, from consumer goods to charities, compete across a bewildering array of media platforms for attention. All of them hope for...
View ArticleRespecting and connecting with the modern African consumer
© Matthias Ziegler via [[www.123RF.com 123RF]]</span>There is a long overdue sea of change happening in South African marketing. A few brave brands have started to shift the way that modern...
View Article#Trending: The rise of consumer resilience
© Vadim Georgiev via [[www.123RF.com 123RF]]</span>How are people coping in this new connected world? A global study from Viacom looks at The Next Normal: Rise of Resilience among consumers,...
View ArticleCNN's Go There Media Fund to aid distressed destinations in boosting travel...
©paulbr75 - Ocean Debris, Hurricane Irma via [[www.pixabay.com Pixabay]].</span>CNN International Commercial's (CNNIC) launch of its 'Go There Media Fund' provides travel and tourism expertise to...
View Article#MeettheMarketer: Are business consultancies the ad agencies of the future?
Anatoly Roytman, managing director of Accenture Interactive and Global lead for EALA (Europe, Africa, Middle East and Latin America), believes that Accenture Interactive is building the "agency of the...
View ArticleAPA results: Kenya's thriving advertising industry
The World’s Most Eligible Bachelor campaign.</span>The fastest and most affordable connectivity in sub-Saharan Africa enables Kenya to punch well above its weight in the IT sector generally. The...
View ArticleA festival of African creativity launched by Absolut
Taking the success of its One Source campaign one step further, Absolut Vodka has launched a festival of African creativity in 2018 with its agency Native VML.
View ArticleQuality content is key to advertising success irrespective of reading platform
© Lukas - [[www.pexels.com Pexels]].</span>While conducting on-going, large sample studies over the past two years, London based research company Lumen has proved that the actual viewing of, as...
View Article#BizTrends2018: Refocus on the business of advertising
Nicole Solarsh Glickman, creative group head at House of Brave.</span>For years we've been told that the future of advertising is the internet and data. So, we all followed the trend and jumped...
View Article#BizTrends2018: Advertising platform accountability
Omar Essack, CEO of Primedia Broadcasting.</span>We live in a world of blurred lines. There are companies that look and feel like cab companies. We love the services they deliver, so we're...
View Article#BizTrends2018: Brands need to stop thinking like brands and become more human
Disruption is dead. Permission is everything. Disruption worked for a while but, at its core, it interrupts. Brands need to become more human and create work that receives permission to communicate...
View Article#BizTrends2018: A short to-do list for the new year
It is said that the technology within our smartphones doubles in its capability every 18 months. If you had to run the math on this little statistic, it will show that your phone will be one million...
View Article#BizTrends2018: Sex, data and advertising
Forget about Harry and Meghan, the match of the century is advertising and research, with data playing cupid.Read more... | Send to a friend
View Article#BizTrends2018: The agencies of the future will be agile
It is so difficult nowadays to even project what is going to happen tomorrow, that I don't have 10 things that are going to happen next year! But these are my pointers for 2018.Read more... | Send to a...
View ArticleIt's true what they say; prevention is better than cure
© [[http://money.cnn.com/2018/01/10/news/hm-racism-monkey-g-eazy-weeknd/index.html CNN Money website]].</span>In light of the recent H&M debacle, I think many in the industry will agree that...
View ArticleSuperunion launches as next-generation brand agency
New agency brings together 750 people in 18 countriesRead more... | Send to a friend
View ArticleChange the way the internet sees African creativity
Absolut creative collaboration.</span>There is a movement, led by a global brand Absolute, to change the image of African art from trinkets and curios to one of creativity across the...
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